Facebook and Instagram users will now be able to pay for a blue verification badge, similar to Twitter’s blue tick, to demonstrate their authenticity on the platform. The announcement was made by Meta CEO Mark Zuckerberg in a recent update.
The verification badge is intended to give users more confidence in the authenticity of the accounts they are interacting with. Users can purchase a verification badge through the app, and once their identity is verified by the platform, they will be given the blue badge.
To obtain the badge, users must provide the platform with government-issued identification documents, such as a passport or driver’s license. In addition, the platform will review the user’s profile to ensure that they meet the criteria for verification, such as having a significant following and being a public figure or brand.
The cost of the verification badge has not been disclosed by Meta, but Zuckerberg has stated that it will be a “meaningful” amount to discourage those who are not serious about verification.
The new feature has already been met with some criticism, with concerns about the potential for verification badges to become a status symbol and further widen the gap between verified and unverified users. Others have raised concerns about the privacy implications of sharing personal identification documents with the platform.
In summary, Facebook and Instagram are introducing a paid verification badge for users, which will be similar to Twitter’s blue tick. The badge is intended to provide users with more confidence in the authenticity of the accounts they are interacting with. To obtain the badge, users must provide government-issued identification documents and meet the platform’s verification criteria. The cost of the verification badge has not been disclosed, and the feature has been met with some criticism.